IMMERSIVE AND INTERACTIVE TECHNOLOGIES FOR THE MEXICO PAVILION AT INTERNATIONAL TOURISM FAIRS
Client: CPTM México
CPTM is the agency that promotes Mexico in all international tourism fairs.
The Mexican pavilion wanted to differentiate itself by incorporating attractive interactive technology in order to improve the impact and visibility of Mexico in these fairs.
Virtualware has collaborated with the agency since 2014, providing all the technology and contents for Mexico’s stand in all the international fairs it attends (Las Vegas, London, Berlin, Madrid, Toronto, Buenos Aires, Bogota).
During all these years, Virtualware has been in charge of installing and setting in, providing support and dismantling all the equipment and interactives for every fair.
Besides, Virtualware has updated the applications every 2 years, including contents and experiences in the areas of Virtual Reality and Augmented Reality as well as 2D and 3D Interactives.
As a result, the Mexican pavilion has received multiple awards related to innovation and technology over the last years.