Immersive Experience for Tequila Museum in México

Client: Casa Cuervo

As the largest tequila producer worldwide, with a family tradition of 11 generations, Cuervo produces, markets and distributes in over 85 countries a portfolio of more than 30 brands of alcoholic beverages, Ready to Drink cocktails, as well as non-alcoholic beverages.

Over the course of the years, Cuervo has developed globally recognized brands such as 1800, Centenario, Kraken, Jose Cuervo Margaritas, Boost, Maestro Tequilero or Maestro Tequilero Dobel, an elegant representation of the highest tequilas’ innovation.

Precisely with Maestro Dobel, the company was seeking new innovative ways to increase its presence and to positively impact the communities where the company is located.

With Cuervo’s vision in mind, we designed and developed the first immersive experience where tequila comes to life through a fascinating augmented reality tour.

Placed in the new museum for Tequila Maestro Dobel called “Tierra de Maestros”, in the very heart of Mexico City´s Polanco neighbourhood, up to 10 visitors simultaneously, wearing Microsoft Hololens mixed reality device, can learn about the complex elaboration of this beverage, and the history of this iconic tequila.

1st Worldwide Immersive Tequila Experience

1 year extension due to the great demand

High valued experience during the visit

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