Virtualware sponsors AWE Focus at AWE USA 2024

Virtualware sponsors AWE Focus at AWE USA 2024

Bilbao, Spain, Long Beach California June 30, 2024.- Virtualware (EPA: MLVIR), the European leader in virtual reality sponsors the AWE Focus as part of the premier XR industry conference AWE USA, reinforcing its presence in the US.

AWE USA 2024 will take place June 18-20 in Long Beach, California and this year marks the 15th anniversary of this premier global AR/VR event. The three-day conference will feature sessions from over 400 top speakers across 15 tracks and showcase more than 300 exhibitors, providing attendees with hands-on experiences with the latest spatial computing technologies.

New to this conference is a program called AWE Focus which is an exclusive program designed for executives, industry leaders, and top XR creatives. AWE Focus offers unique activities to accelerate networking, spark big ideas, connect target audiences, and facilitate business deals in a business-focused environment.

John A. Cunningham who was recently appointed as President of Virtualware USA, will help lead and facilitate the Industry focused tracks which are designed to help industry leaders who want to learn more about how immersive technologies can be used to enable business transformation and be introduced to proven technologies and providers that specialize in respective industry segments.

“We are at the tipping point of mass adoption of XR in the industrial enterprise segment and business leaders that are not in the technology space need to learn “how” these technologies can benefit them” 

John A. Cunningham, President of Virtualware USA

Our goal is to curate content & experiences for the AWE Focus attendees around industry segments such as energy, manufacturing, healthcare, and others to help these executives make sense of the rapidly evolving XR landscape, to learn how other companies are leveraging XR to gain a competitive advantage, what are best practices to leverage and pitfalls to avoid, and to help them build a network of peers and subject matter experts.  These sessions will be business leader-focused and not sales or overly technical, adds John.

Join us at AWE USA 2024 and elevate your experience with AWE Focus, where innovation and collaboration shape the future of augmented and virtual reality

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