Virtualware present at Innotrans together with Alstom
At InnoTrans 2018, the world’s largest trade fair for the railway industry, Alstom showcased innovations that help drive the global transition to more sustainable transportation and which exemplify the digitalisation of the mobility sector. As a mobility maker in the era of digitalisation, the company showcased its latest developments aiming at improving the experience of passengers, as well as innovations that empower operators, allowing them to improve their transport offerings and serve cities more efficiently. Alstom displayed Iconis™ security, their security control centre and one of their latest product for transport operators. Through an interactive 3D model developed by Virtualware, the tool showed the main Iconis™ security capabilities allowing the visitor to quickly understand the solution and its value proposition by simulating incidents in a metro station.
Immersive and interactive technologies provide great value in different areas of product manufacturing companies, especially those focused in transport and mobility (training, marketing and sales, manufacturing and operations, engineering and design…). Virtualware has wide experience in applying technologies in the field of marketing and sales, helping brands to promote their notoriety in events, fairs or improving product presentations, by providing unique experiences. This kind of solutions helps potential customers understanding the product capabilities, simplifying the prospects’ decision-making process, and most importantly, improving engagement.
Virtualware is a company with a global vocation specialized in the development of bespoke solutions based on immersive and interactive technologies (virtual reality, augmented reality, mixed reality, serious games, interactive hardware…). Founded in 2003, over these 15 years Virtualware has developed projects in several business areas and sectors of activity. Alstom, Irizar, Adif, Faurecia, Tecnatom, Petronas, Repsol, Iberdrola, Colgate, Corona, Cuervo, Vidrala, Guardian, Codelco, Mahou San Miguel, Merck, Boehringer, Bayer, Kings College, are some of Virtualware clients. Virtualware is the main company of the Virtualware Group which closed 2017 with a turnover of 4.7 million euros (+20% on 2016). The group, formed by three companies (Evolv, Nmerso and Virtualware), has its own R+D+i Centre (Virtualware Labs) and 70 professionals distributed between Toronto, Santiago de Chile and the offices in Bilbao, Madrid, London and Mexico City. .
Alstom designs, develops and supplies systems, equipment and services for the transport sector, with a complete range of products – from high-speed trains to metros, trams and electric buses -, passenger solutions, personalised services (maintenance, modernisation), infrastructure, signalling and digital mobility technologies. Alstom is also a world leader in integrated transport systems. With a presence in more than 60 countries, it employs nearly 35,000 people worldwide.